AB Tasty integration
- CRO
- Data-driven
What AB Tasty is
AB Tasty is an experimentation and personalisation platform that lets marketing and product teams run A/B tests, multivariate experiments, and feature flag rollouts across web and mobile without engineering overhead on every change.
How we integrate AB Tasty with Shopify
AB Tasty is implemented via its JavaScript snippet loaded through Shopify's theme (typically via `theme.liquid` or a Script Tag app). Ecom Majesty configures the tracking layer to fire against Shopify's cart and purchase events so experiment results are attributable to real revenue — not just clicks. For server-side or feature-flag use cases, the REST API is called from a custom Shopify app backend. Shopify's Online Store 2.0 section schema makes it straightforward to wire experiment variants to theme blocks without touching Liquid logic directly.
What the work involves
- AB Tasty JavaScript snippet loaded through the theme (theme.liquid or a Script Tag app), with tracking firing against real cart and purchase events so results tie to revenue, not just clicks.
- Experiment variants wired to Online Store 2.0 section blocks, so variations ship without rewriting Liquid logic.
- Server-side and feature-flag use cases handled through the REST API from a custom Shopify app backend.
Can Ecom Majesty deliver it?
Yes — AB Tasty is within our Shopify engineering scope; we scope the exact integration against your stack.
Planning a AB Tasty integration?
Tell us what you're connecting and why. A 20-minute triage call scopes the integration against your real stack — no guesswork, no agency handoff.