Design
UX strategy, visual direction, and scalable design systems — delivered by the same team that ships the code, so nothing is lost in translation.
UX strategy, information architecture, high-fidelity UI, and scalable design systems — designed and shipped by the same team, inside every Build engagement and available as a standalone capability where engineering already exists.
Definition
UX and digital-commerce design delivered as an embedded capability, not an agency hand-off: from strategic UX and information architecture through art direction and visual identity to a scalable design system expressed directly in Shopify theme sections and blocks — by the same senior team that builds the storefront.
Who this is for
- Shopify brands planning a replatform, full-site rebuild, or significant UX overhaul
- Teams with engineering in-house that need the design layer covered end to end
- Stores where visual inconsistency or a stalled design system is the real constraint
How we work it
- 01
Diagnose
Clarify which problem the design work solves — CRO lift, replatform, brand refresh, or design-system debt — and scope the minimum viable design surface accordingly.
- 02
Shape
Run workshops to align on personas, journey maps, and information architecture; validate flows in low-fi wireframes before any visual production begins.
- 03
Build
Produce high-fidelity UI and interactive prototypes, establish a design system (typography scale, spacing tokens, component library), then ship directly into Shopify theme sections with no handoff between design and engineering.
- 04
Compound
Iterate on real session data post-launch — A/B test design, UX optimisation, and content production informed by the same evidence base as the wider engagement.
Questions, answered
Do you hand design off to a separate development team?
No. The same senior team designs in Figma and ships into the Shopify theme — design tokens do not get lost in translation because there is no translation.
We already have a brand; can you just apply it?
Yes, and that is faster. We work within an existing brand system where one exists and establish new visual direction only when the client genuinely needs it.
Do we need a full design engagement, or just a few screens?
It depends on the problem. A targeted CRO intervention may need only a handful of high-fidelity screens; a replatform or full-site rebuild needs the full arc. We scope the minimum viable design surface, not the maximum billable one.
See how this pillar applies to your store.
We work as one connected system, not four separate services. The fastest way to see how it applies to your store is a senior-led diagnosis that names your real constraint before any code.