Complex commerce solutions
Architecture and engineering for non-standard commerce requirements: configurators, B2B portals, multi-market setups, and custom Shopify Functions.
When the platform’s defaults aren’t enough: custom Shopify Functions, complex checkout logic, configurators, and B2B account flows.
Definition
Architecture and engineering for commerce that does not fit the defaults: product configurators, B2B account flows, multi-market and multi-currency setups, subscriptions, and custom Shopify Functions. When the platform's standard behaviour is not enough, we design the business logic and build it on Shopify rather than bolting on fragile workarounds.
Who this is for
- Brands with configurable, made-to-order, or rental products the standard PDP cannot model
- B2B or wholesale operations needing account-specific pricing and flows
- Multi-market merchants wrangling currency, language, and catalogue per region
How we work it
- 01
Diagnose
Map the real commercial requirement and where Shopify's defaults fall short.
- 02
Shape
Design the data model and logic — Functions, metaobjects, configurator, or B2B flow.
- 03
Build
Engineer it natively on Shopify so it is reliable and upgrade-safe.
- 04
Compound
Document the system so it extends as the catalogue and markets grow.
Proof from real engagements
A rental operation, bent onto one Shopify store.
Capability engagement · scope confirmed- Rental Flow
- Mechanic
- Shopify Flow
One estate, many markets, kept coherent.
Capability engagement · scope confirmed- BSS B2B
- Shopify Markets
- Custom theme JavaScript
A rental-first launch, new market.
Capability engagement · scope confirmed- Rental Flow
- Custom theme JavaScript
- MyParcel integration
Questions, answered
Can you build product configurators?
Yes — custom configurators and made-to-order flows are a core part of this practice.
Do you handle B2B and multi-market?
Yes — account-specific pricing, B2B flows, and multi-market, currency, and language setups.
Do you use Shopify Functions?
Where they are the right tool — custom discount, cart, and checkout logic engineered natively rather than via fragile apps.
See how this pillar applies to your store.
We work as one connected system, not four separate services. The fastest way to see how it applies to your store is a senior-led diagnosis that names your real constraint before any code.