Apps & integrations
App stack rationalisation, custom Shopify app builds, and third-party integrations that slot cleanly into your commerce architecture.
From app audits and removal of redundant bloat to custom Shopify app development and ERP / marketing-stack integrations.
Definition
App-stack rationalisation, custom Shopify app development, and third-party integrations that slot cleanly into your commerce architecture. We remove redundant app bloat that slows the storefront, build the custom apps that do not exist off the shelf, and integrate ERP, PIM, and marketing systems so data flows without manual glue.
Who this is for
- Stores carrying a bloated, overlapping app stack that drags performance and cost
- Brands needing a custom app or automation no marketplace app provides
- Operations integrating Shopify with ERP, PIM, or marketing platforms
How we work it
- 01
Diagnose
Audit the app stack for overlap, performance cost, and risk.
- 02
Shape
Decide what to remove, what to replace, and what to build or integrate.
- 03
Build
Develop custom apps and integrations on Shopify's APIs, metafields, and webhooks.
- 04
Compound
Leave a leaner, faster stack with data flowing automatically between systems.
Proof from real engagements
A family of sleep brands, run as one system.
Scope confirmed- Checkout UI Extensions
- Promotion engine
- A/B testing
One estate, many markets, kept coherent.
Capability engagement · scope confirmed- BSS B2B
- Shopify Markets
- Custom theme JavaScript
A rental-first launch, new market.
Capability engagement · scope confirmed- Rental Flow
- Custom theme JavaScript
- MyParcel integration
Questions, answered
Can you build a custom Shopify app?
Yes — private and custom apps on Shopify's APIs for needs no marketplace app covers.
Do you integrate ERP or PIM systems?
Yes — we connect Shopify to ERP, PIM, and marketing stacks so data flows without manual re-entry.
Can you reduce our app costs?
Often — app-stack audits frequently remove redundant apps, cutting both monthly cost and storefront weight.
See how this pillar applies to your store.
We work as one connected system, not four separate services. The fastest way to see how it applies to your store is a senior-led diagnosis that names your real constraint before any code.

