Nosto integration

What Nosto is

Nosto is an AI-driven personalisation platform for e-commerce, providing product recommendations, dynamic content, and automated merchandising rules across the storefront, email, and in-store channels. It uses behavioural and product data to surface relevant items to individual shoppers, with the goal of lifting conversion rate and average order value.

How we integrate Nosto with Shopify

Nosto connects to Shopify through an official App Store integration that handles the product catalogue sync and behavioural event collection automatically. Ecom Majesty's work begins after the base connection is live: designing and placing recommendation placements (PDPs, cart, post-purchase, email), configuring merchandising rules (boost new arrivals, suppress out-of-stock, pin hero products), building segmentation logic tied to purchase history or acquisition source, and ensuring the Nosto script loads correctly within the store's consent and performance budget. For headless Shopify builds, Ecom Majesty wires Nosto's JavaScript API to the custom frontend's event model rather than relying on the standard Shopify pixel.

What the work involves

• Recommendation placements designed and positioned — PDPs, cart, post-purchase, email.
• Merchandising rules configured — boost new arrivals, suppress out-of-stock, pin hero products.
• Segmentation built on purchase history and acquisition source.
• Nosto script loaded within the store's consent and performance budget; wired via the JavaScript API for headless.