Cashmere, launched with transparency.
A premium cashmere storefront built on Shopify Prestige and taken live in October 2025 — product transparency, DPP and provenance pages, restrained luxury UX, and the full launch-operations stack from consent and analytics to Swiss VAT and checkout.
- Industry
- Premium cashmere direct-to-consumer
- Platform
- Shopify
- Theme
- Prestige
- Engagement
- Since August 2025
This is a capability engagement. The proof is the work itself — we publish no traffic, conversion or revenue figures here, because the evidence supports the build, not a numeric outcome claim.
Built with.
- Digital Product Passport
- Owned data model
- Shopify Markets
- TWINT + Swiss Post
- GA4 · Customer Privacy
- Judge.me
- Klaviyo
- Online Store 2.0
- Liquid
At this price, the page has to earn the purchase.
The Soft is a premium cashmere brand built around limited-edition products, responsible sourcing and artisanal production. For a buyer at this price point, the imagery gets attention — but the page has to make the argument: provenance, materials, care and a credible reason to trust a young brand all have to be legible before anyone commits to a high-AOV jumper.
And a launch like this is never just a theme. Product transparency, PDP trust, image standards, reviews, analytics, consent, SEO, payments, tax and shipping all have to line up before the store can sell credibly — a single unfinished item, a tax notice showing the wrong VAT state, an unconnected domain, a placeholder policy page, keeps the whole launch behind the password.
The product page, built as the trust centre.
We built on Shopify Prestige as a theme-first MVP — the fastest route to a credible store that sells, with the runway spent on trust rather than a full custom redesign — then made product transparency the conversion centre. The PDP became the place the brand makes its case: product-specific credibility icons, a measured "read more" description, size guide, care-and-maintenance, returns and shipping summaries, a features-and-media band, a "how we made it" provenance timeline, a transparent-pricing cost breakdown, and a link out to each product's digital product passport. Judge.me reviews were kept restrained, so social proof never cheapened the luxury feel.
That content is driven by Shopify metafields, not hand-built sections — product details, feature tiles, the provenance timeline, the DPP, the cost breakdown, limited-edition language and pre-order/shipping dates each map to a defined field, with variants for colours and sizes and smart collections keyed off product data. We established an owned product data model — a single source of truth for product data — before content entry began, the discipline that keeps a transparency catalogue maintainable and that we now bring to every launch of this shape.
Provenance, pricing and a passport, designed to read as luxury.
The live product page on mobile: credibility icons, a provenance timeline, a transparent-pricing breakdown and a link to the digital product passport — the trust architecture the brand's positioning demands, built into the page rather than bolted on.
- Shopify Prestige
- Metafields
- Digital Product Passport
- Provenance timeline
Live, with the launch run end-to-end.
The DPP is not a flourish — it carries its own metafields, per-product routing, QR compatibility and a formal table layout, and we kept the split honest: PDP copy stays warm and brand-led; DPP copy reads formal and documentary. Around it sat the content estate a transparency brand needs — Our Story, Meet our Makers, Traceability and Supply Chain, Transparent Pricing, Care and Repair, Discover, and the legal and support pages.
Then the launch-operations stack: consent-aware analytics through Shopify Customer Privacy, GA4 and a server-side Klaviyo sync (onsite tracking deliberately disabled for consent cleanliness), plus the launch-blocking reality of high-AOV cross-border retail — TWINT and Swiss Post, Search Console and Google Merchant Center, and — through Shopify Markets — a Swiss 8.1% VAT-inclusive price display with taxes excluded and shipping calculated at checkout for the EU and international. The storefront went live in October 2025 once the password came off.
Recognise this in your store? Bring this page to the call.
We'll tell you in 20 minutes whether the same constraint applies to your situation — and what the right next step would be.